Info: BuzzFeed is an American Internet news media company. It describes itself as the "social news and entertainment company . . . redefining online advertising with its social, content-driven publishing technology . . . provides the most shareable breaking news." BuzzFeed was founded in 2006 in New York City as a viral lab by Jonah Peretti, the company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. In late 2011, Ben Smith of Politico was hired as Editor-in-Chief, in a move to expand the site into serious journalism, long-form and reportage while maintaining its popular fun and entertainment-oriented content.
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